SEO - Search Engine Optimisation -
71 % of websites are found using search engines*
High search engine position leading to increased traffic is the ultimate goal of search engine optimisation. Getting your customers in the door is often the most difficult barrier to increasing sales. The first thing to be aware of when approaching this topic is that there is no magic bullet. SEO requires time and effort.
Main Components of a Search Engine Marketing Campaign
- Quality Content
- Keyword Research
- Page Optimisation
- Link Building
- Directory Listings
- Paid Advertising
Search Engine Submission
Visibility in search engines begins with submission of your Web site to the national and local search engines and directories. To be found by new customers, your Web site must first be found by search engines!* According to "How Consumer's Find Websites in 2006", Forrester Research, Inc., October 2006
|