SEO - Search Engine Optimisation -

85% of enterprise marketers plan on employing organic SEO strategies in the coming year.*

- Forrester Research, Inc., February 2011

High search engine position leading to increased traffic is the ultimate goal of search engine optimisation. Getting your customers in the door is often the most difficult barrier to increasing sales. The first thing to be aware of when approaching this topic is that there is no magic bullet. SEO requires time and effort.

Main Components of a Search Engine Marketing Campaign

• Quality Content
• Keyword Research
• Page Optimisation
• Link Building
• Directory Listings
• Paid Advertising
• Social Media Optimisation (Facebook, Twitter, LinkedIn, Google+ Business Pages)

Local Search Optimisation

Location keywords are essential when targeting a local market. Google provide tools where the search volume for local keywords (e.g. garden sheds wicklow) can be determined. Google Places is also an essential component of local search. Your Google places listing can also be optimised.

Google recently (07/11/2011) announced Google+ Business Pages. This should certainly be part of your social media strategy.